Brand Identity for the Ulman Foundation’s signature event Blue Jeans & Bow Ties Ball.

The visual identity of the 2024 Blue Jeans + Bow Ties Ball is lively and energetic. The bold colors vibrate off of each other, creating an electric energy that is playful and welcoming. The blended use of distinct patterns reflects the fabric of the Ulman Community that is made up of unique individuals from all walks of life, each with their own story, coming together to uplift and inspire one another. The hand-drawn elements incorporated throughout bring the design back to one of Ulman’s core values - Be Human.

In unison, these patterns, colors, and typefaces encapsulate a picture of what it means to be a part of the Ulman Community - the sharing of stories and ideas, the sharing of hope, and making sure no young adults faces cancer alone.

Collateral:

Image treatment:

Centerpieces:
Each table featured centerpieces that illuminated stories from various Ulman Foundation community members. These stories are an integral piece of the visual identity and branding of this event.